Erin Starkweather's Entire Personality

The impossibly cool creative director of Saie

Erin is the creative director of Saie, the ultimate cool-girl makeup brand. Every activation you wish you thought of? That’s her. Every photoshoot you saved to your mood board? Her again. She’s a marketing powerhouse, a creative genius, and has taste that’s just so effortless.

What I love most about Erin is that she’s particular—she has a vision, an opinion, a point of view—and that’s what makes everything she touches so good. She’s chic, sweet, and genuinely fun to be around.

I’ll never be as cool as her, but being her friend makes me feel like I might be close.

Here’s Erin’s Entire Personality

Frederic Malle Hand Cream

I've tried every single type of hand cream, and I promise this formula is the best. Added bonus - the fragrance is gorgeous too, and projects an incredible amount for a hand cream. Goes perfectly with any Frederic Malle Eau de Parfum.

Dave's Korean Food

This is my favorite stand at the farmers market. It's available at Erewhon too, but it's just not the same. The tempeh is life changing. I actually got so addicted to the tempeh once that it accounted for 75% of my diet. I had to cut myself off, but now I'm back on the Dave's train, in a more responsible way.

Tod's Loafers

These are so underrated. I walk 10k steps a day in them! Truly the most comfortable loafers ever, when my current black suede ones wear out, I will immediately repurchase.

Massages

I am the massage queen. My go-to is The Now, and if I could get a massage everyday, I would. It's usually the highlight of my week. There's nothing else like it. I like to schedule them for the evenings, then head home and go straight to bed.

Saie Glowy Super Gel

The best base product ever. This and a touch of concealer is all you need for cool girl skin that just looks a little bit *better* than nothing.

Literary Sport

The most chic athletic brand I've ever seen. I want everything. The pieces are so cute, it motivates me to work out more. I want to be the most stylish girl at Silver Springs pilates! Although, I would even wear this line outside of a workout setting.

For more of Erin’s recommendations, follow her on Instagram and TikTok!