After dipping my toes in some light instagram influencing for fun, my dear friend Amber Katz told me I MUST start a substack. Well it took me a year and half but here I am.
A little bit about me: I have worked in the beauty industry for over 12 years. Predominantly in marketing, brand positioning and comms. I started watching makeup tutorials on YouTube in 2009 and considered making an account back then but then told myself “it’s too saturated” (HA!)– and ended up on a more “traditional” career path. Along the way I learned about the best beauty spots, products, tips and tricks. And when I love something, it becomes my entire personality. I have to tell everyone and I won’t shut up about it!
So welcome to the things I love, that I tell my mom and my sister and my friends about. You’re now part of the circle.